Building Lemon Sales Through Fun and Easy Consumption Ideas
SANTA PAULA, Calif.--(BUSINESS WIRE)--
Limoneira Company (NASDAQ: LMNR), a leading agribusiness with prime
agricultural land and operations, real estate and water rights
in California, announced a new marketing campaign to "Unleash the Power
of Lemons."
"Lemons are one of the most versatile items in the produce department,"
says John Carter, Limoneira's Director of Global Sales. "Our ‘Unleash
The Power of Lemons' campaign takes advantage of today's
technology, and it's fun, informative and easy. Everyone knows that
lemons are a great recipe ingredient and enhancer, but they also have
many uses in the areas of health, lifestyle, beauty, and cleaning. These
applications are represented by fun icon images in conjunction with our
consumer QR code that links to our web site lemon shopper pages."
"It's about driving lemon consumption in a fun and easy way," says Alex
Teague, Limoneira's Chief Operating Officer. "It's a given that lemons
are in the produce department, but with consumers' ever increasing focus
on natural products, we'd like them to think about lemons when they're
in the cleaning, health, beauty and household aisles, and we want to
help drive more lemon sales for our retail partners."
Limoneira's Unleash The Power of Lemons campaign will appear in
citrus trade publications and through social media programs. "Now that
the base communication vehicle and message have been established, we
will continue to expand the application across packaging, advertising,
and promotions," notes Carter. "We want to make it as easy as possible
to help our customers connect the consumer to the tree."
About Limoneira Company
Limoneira Company, a 119-year-old international agribusiness
headquartered in Santa Paula, California, has grown to become one of the
premier integrated agribusinesses in the world. Limoneira (pronounced lē
mon΄âra), is a dedicated sustainability company with almost 8,000 acres
of rich agricultural lands, real estate properties and water rights
in California. The Company is a leading producer of lemons, avocados,
oranges, and other specialty crops that are enjoyed throughout the
world. For more about Limoneira Company, please visit www.limoneira.com.
Limoneira Company
John Carter
Director of Global Sales
(805)
625-3523
jcarter@limoneira.com
or
John
Chamberlain
Director of Marketing
(805) 708-0364
jchamberlain@limoneira.com
or
Investor
Contact:
ICR
John Mills
Senior Managing Director
310-954-1105
Source: Limoneira Company
News Provided by Acquire Media
